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Submitted: January 24, 2008 - 10:40am
Last updated: February 21, 2008 - 11:40am
Last updated: February 21, 2008 - 11:40am
WEB TALENT TESTS ADS
[SOURCE: TVWeek, AUTHOR: Daisy Whitney]
Looking to increase revenues, a number of online video creators are turning to new ad strategies, including product placement. Besides product placement, some video online creators are focusing on selling ads on their own Web sites and promoting that site as the preferred viewing destination. Also, technology firms such as Blip’d and Blinkx are introducing technology solutions that let ads travel with video around the Web. They are doing this because most video bloggers have learned that while some fans may watch a Web show at the home site, most viewers watch Web shows on YouTube, MySpace or Facebook. But the ads don't always travel to those sites. Product placement ensures an ad is married to the video.
http://www.tvweek.com/news/2008/01/web_talent_tests_ads.php
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