Pennsylvania Stations May Get $40 Mil in Campaign Ads

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PENNSYLVANIA STATIONS MAY GET $40 MILLION IN CAMPAIGN ADS
[SOURCE: TVWeek, AUTHOR: ]
Six to seven weeks of massive political advertising spending are headed to Pennsylvania.
Political observers say Sen. Hillary Clinton’s victories over Sen. Barack Obama in the Ohio and Texas Democratic primaries last week could prompt the wildest ad-spending battle yet in a presidential campaign in which spending continues to exceed the most optimistic predictions. Evan Tracey, chief operating officer of TNS Media Intelligence’s Campaign Media Analysis Group, suggests that if the candidates can raise the cash, more than $40 million could be spent in Pennsylvania in the weeks leading up to the April 22 primary. Of course, any decision by Florida or Michigan to rerun their Democratic primary could divert some of that money. As of last week, more than $210 million had been spent on presidential campaign advertising through 2007 and 2008, according to CMAG, exceeding the $64.5 million of four years ago. Just weeks ago, projections had the campaigns spending at least $50 million less.
http://www.tvweek.com/news/2008/03/political_campaigns_may_spend.php
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Pennsylvania Stations May Get $40 Mil in Campaign Ads