TV Watching About the Same as Before WGA Strike, Survey Says

TV WATCHING ABOUT THE SAME AS BEFORE WGA STRIKE, SURVEY SAYS
[SOURCE: TVWeek, AUTHOR: Jon Lafayette]
Most viewers say they are watching the same amount of television as they did before the Writers Guild of America strike began, according to a new survey conducted for ad buyer Carat: 72% said they were watching the same amount of prime-time TV as they did before the strike, while 25% said they were watching less. The other 3% said they were watching more TV. But consumers are changing what they’re watching in prime time when new episodes of their favorite shows aren't available. Only 16% of those surveyed said they would watch repeats of their favorite shows. Among those who said they wouldn't or might not watch reruns, 54% said they would go online; 51% said they would channel-surf until they found something else to watch; 42% said they would rent or watch DVDs; 38% said they would watch DVDs they already owned; 32% said they would watch other prime-time shows; and 20% said they would play video games.
http://www.tvweek.com/news/2008/01/tv_watching_about_the_same_as.php
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