Stations Profiting From Indecision

Television stations in Indiana and North Carolina may receive an advertising windfall of more than $8 million in campaign spots as the Democratic presidential nomination race drags out longer than expected. The prospect of additional ad dollars also is spurring hopes at stations in states with primaries that follow, including Oregon and West Virginia. The unexpected rush of campaign cash will bolster station bottom lines in a year whose first two months brought no revenue growth despite election ad spending. The difficult business environment has led to layoffs, including 160 positions at CBS stations last month. Evan Tracey, chief operating officer of TNS Media Intelligence’s Campaign Media Analysis Group, said that as of the middle of last week, the Obama campaign had spent $2.9 million in Indiana, $1.9 million in North Carolina and $150,000 in Oregon. The Clinton campaign had spent $1 million each in Indiana and North Carolina, he said.
http://www.tvweek.com/news/2008/04/stations_profiting_from_indeci.php
(requires free registration)