Advertising Targeting African Americans Tops $2.3 Billion, Nielsen Reports

ADVERTISING TARGETING AFRICAN AMERICANS TOPS $2.3 BILLION, NIELSEN REPORTS
[SOURCE: Multichannel News, AUTHOR: Linda Moss]
In its first 12-month analysis of ads targeting African Americans, Nielsen Tuesday reported that such spending totaled $2.3 billion. The Nielsen African American ad-spending analysis covers more than 22,000 national, regional and local advertisers, across more than 130 media vehicles, with the first-year report spanning Oct. 1, 2006 to Sept. 30 last year. Local radio reported the greatest amount of spending on African-American targeted media at $805 million, comprising 35% of total spending, according to Nielsen Monitor-Plus. Network TV at $193.3 million dollars saw a consolidation of UPN and WB into the new CW network. The Top Network TV shows based on total ad revenue are: Girlfriends, Everybody Hates Chris, The Game and All of Us on the CW, as well as Watch Over Me on MNT. Procter & Gamble spent the most to reach African Americans, $89.7 million.
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