Religious Broadcasters Favor Choice

[SOURCE: Broadcasting&Cable 12/9, AUTHOR: John Eggerton]
In a letter to the Senate Commerce Committee, Trinity Broadcasting and 15 other religious broadcasters have come out in favor of digital multicast must carry of broadcasters signals on cable. But these broadcasters oppose a "pure" a la carte cable scenario that lets viewers pick and choose among program offerings. The broadcasters are not dead set against the choice afforded by a family-friendly programming tier, which FCC chairman Kevin Martin has proposed and at least one cable operator, Cablevision, has backed. But they write that "such a package is NOT a substitute for must-carry." They feel that in an a la carte world, not enough households would subscribe to their programming.
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