Ad Wars Go National As the Campaign Heats Up

AD WARS GO NATIONAL AS THE CAMPAIGN HEATS UP
[SOURCE: Wall Street Journal, AUTHOR: Aaron Rutkoff aaron.rutkoff@wsj.com]
With five days left before Super Tuesday, presidential campaign ads have gone national -- yet some candidates are on the airwaves in more of the country than others. "It is really a tale of two races," said Evan Tracey of TNS Media Intelligence, a media consulting firm. "The Republicans have done very little advertising beyond Florida, and they seem content to puddle jump from primary to primary."
http://online.wsj.com/article/SB120182605344533749.html?mod=todays_us_page_one
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* Clinton Campaign Buys Hour for Town Hall Event on Hallmark Channel
[SOURCE: TVWeek, AUTHOR: Ira Teinowitz]
The Clinton campaign is buying an hour on the Hallmark Channel on Feb. 4, the eve of the Super Tuesday presidential primaries, in order to air part of a 90-minute campaign “Voices Across America” national town hall.
http://www.tvweek.com/news/2008/01/clinton_campaign_buys_hour_for.php
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* Clinton Campaign Buys Time On Hallmark
http://www.multichannel.com/article/CA6527814.html?nid=4262

* McCain, Romney Boost Ad Spending
[SOURCE: TVWeek, AUTHOR: Ira Teinowitz]
Spending on advertising on the Republican side is still expected to pale compared to that on the Democratic side for Tuesday’s Super Tuesday presidential races, but it’s starting to increase. The campaigns of Mitt Romney and John McCain both announced last-minute buys Thursday.
http://www.tvweek.com/news/2008/01/mccain_romney_boost_ad_spendin.php
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* Romney launches Super Tuesday ad barrage
Former Massachusetts Gov. Mitt Romney launched a multimillion-dollar purchase of television ads Thursday, in a last-ditch effort to remain competitive with GOP presidential front-runner John McCain in the Super Tuesday contests. Sources familiar with Romney's plans said the ad buy would exceed $1 million in California alone, enough to give the former Massachusetts governor a presence in much of the state. Romney also was expected to spread some money around to some of the other 20 states holding GOP primaries or caucuses Tuesday, though experts question whether the late advertising would have any impact.
http://www.latimes.com/news/printedition/asection/la-na-ads1feb01,1,2581472.story
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