Applying a Personal Touch to the Campaign

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In his march to the Democratic presidential nomination, Sen Barack Obama has demonstrated an ability to mesmerize 20,000 people in an arena, but for all his sudden fame, most voters know little about the texture of his life. Now, in ways large and small, he and his staff are trying to add some dabs of color to a gauzy portrait, using media coverage to convey the sense of a down-to-earth fellow.
http://www.washingtonpost.com/wp-dyn/content/article/2008/06/22/AR200806...
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Applying a Personal Touch to the Campaign