Teens Who Attend Most Movies Also Consume Most Media

TEENS WHO ATTEND MOST MOVIES ALSO CONSUME MOST MEDIA
[SOURCE: AdAge, AUTHOR: William Hupp]
For teens and young adults looking for entertainment, too much of a good thing is never enough. A new study put out by Integrated Media Measurement Inc. found that American moviegoers aged 13 to 24 consumed at least twice as much TV and radio as non-moviegoers in the same age range. "What we found here is that they look for those opportunities to consume media no matter what happens," said Tamara Gaffney, director-client services, IMMI. "They seem to have a voracious appetite that doesn't end -- the extent to which they're consuming media is surprising." "This age group is eager to be entertained," added Steve Walsh, senior VP-director of sales for IMMI, "and they access it aggressively across a wide range of platforms."
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