Rating the Comcast-NBCU Merger: The New Culture Settles In


Source: Wrap, The
Author: Fred Schruers
Location:
Comcast, 1500 Market Street, Philadelphia, PA, 19102-2148, United States

Eight months in, the jury’s still out on Comcast’s merger with NBCUniversal in Hollywood.

Wall Street likes the shared progress by the paired companies, but NBCU’s recent track record is uneven: After a summer of hits and misfires, the film division recently torpedoed several pricey projects; and the network, now under the leadership of respected creative exec Robert Greenblatt, is still lodged in fourth place among four television networks with the new fall TV season about to begin. Execs nonetheless maintain that the company is rushing toward a hopeful future as it approaches the merger’s one-year anniversary.

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