In CBS Test, Mobile Ads Find Users

IN CBS TEST, MOBILE ADS FIND USERS
[SOURCE: New York Times, AUTHOR: Laura Holson]
CBS plans to announce on Wednesday that it is trying one of the first serious experiments with cellphone advertising that is customized for a person’s location. Its CBS Mobile unit is teaming up with the social networking service Loopt, which allows its subscribers to track participating friends and family on their mobile phones. The ads will appear on two Web sites that are tailored for mobile devices, CBS Mobile News and CBS Mobile Sports. So far, privacy and technology concerns have held back the prospect of personalized mobile ads from the likes of Starbucks or Barnes & Noble. But using Loopt’s G.P.S.-based technology and capitalizing on its relationships with mobile carriers, CBS Mobile wants to make it easier for advertisers to aim promotions at consumers more precisely as they walk by particular stores and restaurants.
http://www.nytimes.com/2008/02/06/technology/06mobile.html?ref=todayspaper
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