Last updated: February 21, 2008 - 12:00pm
PETA CRIES FOWL OVER FOX'S REJECTION OF ANTI-KFC AD
[SOURCE: Broadcasting&Cable, AUTHOR: Marisa Guthrie]
People for the Ethical Treatment of Animals accused Fox of double standards when it comes to paid advertising. Fox rejected PETA ads critical of fast-food chain Kentucky Fried Chicken that the animal-rights nonprofit group attempted to place during Super Bowl XLII and was willing to pay $2.1 million apiece for. Fox declined to sell PETA airtime citing a network policy of not accepting “viewpoint or issue-advocacy” ads. PETA representatives seemed to accept the network’s reasoning until they saw an ad from the White House Office of National Drug Control Policy during the network’s telecast of Super Bowl XLII.
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