Why NBC Is OK Having Google Sell Cable TV Ads

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So what persuaded NBC Universal to make the ad sales deal with Google now? For one thing, it gives the company access to new viewer research and, potentially, a broader array of advertisers. The media company has demonstrated a proclivity for testing new ideas even as it broadens its cable holdings and tries to reignite its flagging broadcast network. And the Google test could help NBC Universal blow the dust off the slow-to-modernize world of TV ad sales, which isn't keeping pace with how technology is changing media. NBC Universal has recognized that not all ad time is equal. Rather than simply buying a flight of 30-second spots, marketers increasingly are seeking broader promotional ideas that surround a piece of content, including weaving products into shows, creating customized ads that reflect that placement and devising digital components viewers can spend time with when they aren't watching TV.


Why NBC Is OK Having Google Sell Cable TV Ads