What's behind Yahoo's rejection of Microsoft bid?

WHAT'S BEHIND YAHOO'S REJECTION OF MICROSOFT BID?
[SOURCE: InfoWorld, AUTHOR: Juan Carlos Perez]
Yahoo's rejection of Microsoft's acquisition bid is likely a negotiating strategy to elicit a higher offer and shouldn't be seen as an attempt to resist a deal at all costs, according to analysts. Neither Microsoft nor Yahoo has many options to improve their position in online services and advertising, and combining forces is their best bet against common rival Google, analysts said. Yahoo is unlikely to find a company willing to bid as much as Microsoft for it, while Microsoft will not be able to attain its Internet goals by acquiring a company other than Yahoo.
http://www.infoworld.com/article/08/02/11/Whats-behind-Yahoos-rejection-of-Microsoft-bid_1.html