Altering a Deal Without Blocking it


Source: Reuters
Location:
Department of Justice, 950 Pennsylvania Avenue, NW, Washington, DC, 20530-0001, United States

Blocking mergers is the bluntest tool in an antitrust watchdog’s armory. That is what the Justice Department is trying with AT&T’s ambition to acquire T-Mobile USA. But as the case of Live Nation Entertainment shows, aborting deals is not always necessary to foster competition; extracting concessions can work instead.

A 2010 deal united Live Nation, the leading concert promoter in the United States, with Ticketmaster, the largest ticket seller. The creation of such a vertically integrated beast scared consumer groups. Even rock ’n’ roll tough guys like Pearl Jam and Bruce Springsteen sang foul. But a funny thing happened on the way to Live Nation’s predicted market domination. It never actually materialized.

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