Four big U.S. newspaper companies set online ad network

FOUR BIG US NEWSPAPER COMPANIES SET ONLINE NETWORK
[SOURCE: Reuters, AUTHOR: Yinka Adegoke]
New York Times Co, USA Today publisher Gannett Co, Los Angeles Times publisher Tribune Co and San Francisco Chronicle publisher Hearst Corp are teaming up to create an online advertising sales network focused on premium advertisers seeking a national audiences. The companies, four of the largest newspaper companies in the US, have set up a stand-alone company called quadrantOne to oversee the aggregation of audiences. QuadrantOne said its network would have a reach of nearly 50 million monthly unique visitors, based on Nielsen Online figures from December, and cover 27 out of the top 30 markets. The new network would be the second online partnership among newspapers in recent years. Some other publishers already have a partnership with Yahoo.
http://www.reuters.com/article/internetNews/idUSN1552869420080215

* Media Firms Create Online-Ad Network
http://online.wsj.com/article/SB120304346994970741.html?mod=todays_us_marketplace
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* Media chains form Web ad alliance called QuadrantONE
http://www.latimes.com/business/printedition/la-fi-trib15feb15,1,7735851.story
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