Can journalism live without ads?

CAN JOURNALISM LIVE WITHOUT ADS?
[SOURCE: Miami Herald, AUTHOR: Edward Wasserman]
[Commentary] Beneath the somber tales of shrinking revenues and staff cuts is an even more somber reality about the news business: The nearly two-century-old marriage between consumer advertising and journalism is on the rocks -- not because the public no longer needs news or because people mistrust news any more than they always have, but because new technologies are churning out better ways to reach customers who are shopping for cars, jobs or homes. One benefit of the current crisis is that alternatives to ad support are being floated, something that hasn't happened here since the campaign for public radio was defeated by the forces of commercialization in the 1930s.
http://www.miamiherald.com/851/story/422975.html