Steve Jobs and the Future of Newspapers

[Commentary] In 2006, Apple’s Steve Jobs predicted that in five years there would be no more printed newspapers. His deadline has passed. But his intent was to be provocative. He wanted to challenge older media to adapt to how he thought people would consume their product. He said he had a story to explain the future of print newspapers. "I have a dog," he said. "I love to take my dog to the park, throw him a stick and have him fetch it." Whenever they went to the park, Jobs said, "I would wish I could go toss a stick more often." My expression must have indicated that I wasn't quite sure where his story was going. He explained: "Whenever I have the time to pick up the printed version of the newspaper, I wish I could do this all time, but our lives are not like that anymore." He thought daily newspapers should evolve to suit how he wanted to consume information.