Last updated: October 12, 2011 - 8:43am
With the entertainment business changing as rapidly as it has in the past several years -- content that was once limited to one screen is now distributed to many others -- broadcast networks need to rethink its business models, especially the upfront season, as its "choreographed" dance is "inefficient and wasteful." That is according to Kevin Reilly, president of entertainment at Fox Broadcasting Company, during a panel discussion featuring the fiver broadcast network entertainment presidents as part of the first of this year's Hollywood Radio & Television Society's Newsmaker Luncheon series Oct. 11 at the Beverly Hilton in Beverly Hills.
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