Last updated: October 13, 2011 - 8:33am
Google engineer Steve Yegge was trying to start a robust internal discussion, not post a viral hit, when he published a 4,570-word self-styled rant about what he sees as the company’s greatest flaw to Google+. Unfortunately for Yegge, he didn’t check the settings and shared his view on Google’s failure to grasp platforms over products—including Google +—with everyone. He later pulled it down on his own accord but he and Google aren’t asking that the copies already spread across the net be deleted.
The basic question he raises is an important one: has Google put its future at risk by failing to become a true platform company, rather than just the provider of a series of widely used products? Yegge’s case is built on a contrast with Amazon, his previous employer. Nearly a decade ago, he says, Jeff Bezos became worried about Amazon’s shrinking profit margins and ordered all his engineering groups to treat their projects as services: they should be built with a common set of APIs to make them accessible to other Amazon developers, who would in future be able to assemble new products out of these various component parts.
- 3 Ways That Google Is Searching To Secure Its Future
- Despite law against it, stealth commercials frequently masquerade as TV news
- Why Facebook Could Beat Google
- Olbermann Flap Misses Point: Who's Really Paying Pundits?
- Cloud Computing for the Poorest Countries
- iPhone Rumors are Top Stories Online
- Harris Pushes Mobile App Privacy
- "Yes We Can": A Viral Video Phenomenon
- Got a State of the Union address query for Obama? Ask Quora
- Justice Souter's Revelation
- Rules to manage the digital clouds
- Bloggers Speculate on Google Innovations
- Who Is RayWJ? YouTube's Top Star
- Amazon Kindle Fire is 54.4% of US Android tablets
- The 16 greatest moments in Web history