First, Newspapers. Now, TV

FIRST, NEWSPAPERS. NOW, TV
[SOURCE: Wall Street Journal, AUTHOR: ]
[Commentary] Could television be the next industry to become Internet roadkill? Online video has been a hit. Americans watched more than 300 million videos on Google's YouTube in December alone, and the amount of time spent watching video online grew 34% last year. While that's not been entirely at the expense of television viewing, the growth sends shivers down network executives' backs. Worse, Google's new plans to wring advertising revenue out of online video could eventually cause broadcasters a lot of pain. But Google has yet to make money out of online video, despite dominating the business. It doesn't even bother to break out its negligible video-related revenue. Now it's trying two separate strategies to fix the problem. First, it plans to sell ads on videos that appear elsewhere on the Web. The ads will be in the form of videos or clickable text that appears on a small portion of the larger video image. Second, it plans to place clickable video ads on the side of its own search results pages.
http://online.wsj.com/article/SB120389566416389289.html?mod=todays_us_money_and_investing
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