Originally published: October 13, 2011
Last updated: October 13, 2011 - 3:03pm
Verizon Wireless has made a change in its privacy policy that clears the nation's largest wireless carrier to track its subscribers' Web browsing, location and app usage habits.
The change in Verizon's privacy policy covers all customers of the company by default, automatically opting-in subscribers, though they can opt out of this if they want. So why would Verizon want to track its customers' Web surfing, location, app usage and other data-consuming behaviors? Verizon said in a statement announcing the privacy change on their website that the data will help them make "mobile ads you see more relevant." The policy change also clears Verizon to share the Web browsing data to produce "certain business and marketing reports" and then share that information with "other companies to create business and marketing reports." Verizon also said that all the data shared with outside companies will be anonymized and that Verizon "will not share outside of Verizon any information that identifies you personally."
Links to Sources
- Login or register to post comments
- Email this page
Related
- Advertisers Get a Trove of Clues in Smartphones
- The Internet Browsing Cops
- Ruling Spurs Debate on Digital Tracking
- EPIC Challenges Verizon Wireless's New Privacy Policy Verizon
- Smartphone App Users Concerned with Privacy When it Comes to Location
- Wireless Data Caps: Will They Really Cost You More?
- Verizon Wireless third-quarter profit virtually doubles
- Apple hit with another suit alleging privacy violations
- Internet Marketing: Is Regulation Coming?
- Internet Advertisers Revise Privacy Program After FTC Concerns
- If You Have a Smart Phone, Anyone Can Now Track Your Every Move
- Center for Digital Democracy wants government to scrutinize geo-targeted ads by AT&T
- Apple, Motorola, AT&T, Sprint, T-Mobile latest to be sued over Carrier IQ tracking
- Internet Advertisers Revise Privacy Program After FTC Concerns
- Wi-Fi rides to wireless networks' rescue
Location
Ratings
Login to rate this headline.

