It's official: to protect baby's brain, turn off the TV

A decade ago, the American Academy of Pediatrics suggested that parents limit TV consumption by children under two years of age. The recommendations were based as much on common sense as science, because studies of media consumption and infant development were themselves in their infancy. The research has finally grown up. And though it’s still ongoing, it’s mature enough for the AAP to release a new, science-heavy policy statement on babies watching television, videos or any other passive media form. Their verdict: It’s not good, and probably bad. Media, whether playing in the background or designed explicitly as an infant educational tool, has "potentially negative effects and no known positive effects for children younger than 2 years,” concluded the AAP’s report, released Oct. 18 at the Academy’s annual meeting in Boston and scheduled for November publication in the journal Pediatrics. “Although infant/toddler programming might be entertaining, it should not be marketed as or presumed by parents to be educational.”