Barack Obama Launches Local Web Campaign

BARACK OBAMA LAUNCHES LOCAL WEB CAMPAIGN
[SOURCE: MediaWeek, AUTHOR: Mike Shields and Katy Bachman]
On Tuesday, Sen Barack Obama (D-IL) launched an aggressive local Web campaign. The Obama Web campaign, placed by Centro on 26 local TV, radio and newspaper Web sites in Ohio and Texas, features a Sliding Billboard at the top of the Web page with a 30-second video embedded in the expandable unit. Depending on the site, the ad plays different video ads. Some of the media sites that are carrying the ads include Belo's The Dallas Morning News and its ABC affiliate, WFAA-TV; Ohio.com; and The Houston Chronicle (www.chron.com). The buy also includes radio and TV stations that are part of the WorldNow Ohio and Texas Networks. In addition, Sen Obama initiated a buy earlier this week with online video ad network Broadband Enterprises to run 30-second spots on various local TV, radio and newspaper Web sites, including the Clear Channel stations WKOI in San Antonio and WKRC in Cincinnati.
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