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Submitted: February 28, 2008 - 9:32am
Last updated: February 29, 2008 - 5:49pm
Last updated: February 29, 2008 - 5:49pm
CLINTON OUTSPENT BY OBAMA ONLINE
[SOURCE: OnlineMediaDaily, AUTHOR: Mark Walsh walsh@mediapost.com]
Barack Obama has run the most effective online campaign among the 2008 presidential candidates. Of the $32 million he raised in January, for example, $28 million came from online donors. Even so, figures in the candidates' latest spending reports covering January underscore the gap in their online efforts. The Obama campaign paid more than $89,000 to Google and $18,252 to Microsoft for online advertising and a total of $32,372 to Yahoo and Yahoo Search Marketing. Obama paid another $23,564 to Yahoo subsidiary Right Media, an online ad exchange which handles mainly remnant advertising. A further $1,821 went to Facebook, where Obama has attracted more "friends" than any other candidate, and $88,540 went to political consulting firm Blue State Digital. The Clinton campaign, by contrast, reported only a $13,674 payment to Google during the same period.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=77360&Nid=39790&p=368626
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