Baseball’s Diamonds: Which Major League Teams Dominated Local TV Ratings?


Source: Nielsen
Location:
Nielsen, 770 Broadway, New York, NY, 10003-9595, United States

The Philadelphia Phillies garnered the top local TV ratings in 2011. This season, nearly one-tenth of Philadelphia households -- the most of any market -- tuned in during regular season, locally televised Phillies games, and more than double (21.6%) of those households tuned in during the playoffs. Interestingly, half of the playoff teams were among the top 10 for household ratings for regular season, locally televised games and all three top teams made the playoffs. The Cardinals and Milwaukee Brewers took the second and third spots for cheering on their home teams -- from the comfort of their couches. In terms of sheer volume of households tuning in, however, no one can beat the New York Yankees. The Yankees had roughly 323,000 local New York City households tune in to their 2011 regular season games and an astounding 918,000 households tune in to their playoff games.

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