Diffusion Group

One-Fourth of US Households Subscribe to Broadband But Not Pay-TV

A new analysis by The Diffusion Group (TDG) finds that the number of US households subscribing to a broadband service but not a pay-TV service will grow from 38 million in 2020 to 54 million in 2025, up 42 percent in the five-year period. “By 2025, nine-in-ten US households will use residential broadband, of which roughly half will use a pay-TV service from a legacy or virtual MVPD [Multichannel Video Programming Distributor],” said Paul Hockenbury, veteran industry researcher and TDG senior analyst.

Game Over

AT&T emerged victorious from its courtroom battle with the Department of Justice. What this means for the future of TV:

Mighty Mouse: Disney, Fox, and the Future of TV

What does this megadeal tell us about the future of TV?

  1. Broadband Video Is The Future
  2. The Future of TV is Global
  3. The Future of Video is Full Stack & D2C

The future of the TV business will be a grand, global game played out over broadband and delivered via apps. The prize is direct access to the hearts, minds, and wallets of middle-class urbanites around the world. Prior to this announcement, Netflix was leaving the competition in its dust. No more. Netflix needs to take a serious look in the rear view mirror.