MediaPost

Study Debunks Social Media, Finds Face-To-Face Dominates Brand Conversations, Albeit Politically

For all the stock that brands and their agencies put on the value of consumer mentions in social media, it actually ranks relatively low among the modes of communication people use to express their sentiment about brands to others.

Texas Passes Bill Restricting Teens' Social Media Use

Texas lawmakers approved a bill that aims to regulate teenagers' ability to use social media platforms. Unless vetoed by Governor Greg Abbott (R-TX), the Securing Children Online through Parental Empowerment Act (HB 18) will require social platforms to verify users' ages, and allow parents to access accounts of children under 18. The bill not only prohibits social platforms from serving “harmful” content to minors but also requires platforms to deploy filtering technology to screen out such material.

Texas Lawmakers Pass Opt-Out Privacy Bill

Texas became the latest state to pass a privacy bill that aims to enable consumers to exert more control over data about themselves. Unless vetoed by Governor Greg Abbott (R-TX), the Texas Data Privacy and Security Act (SB 4) will require companies to allow residents to opt out of targeted advertising—defined by the bill as serving ads to people based on their online activity over time and across nonaffiliated websites or apps. The measure also will obligate companies to honor universal opt-out tools—su