Submitted: August 8, 2008 - 8:12am
Last updated: August 8, 2008 - 8:12am
Millions of Americans will watch the Olympics but never turn on a TV set. The Beijing Games will be the first Olympics in which a chunk of viewers — up to 5% — will watch their Olympic coverage via personal computers or mobile phones, estimates Dean DeBiase, CEO of TNS Media, which measures media outlets globally.
