Silicon Valley Insider

The Web has proven itself a capable place to distribute video -- Americans watched 14.5 billion videos online in March, according to comScore. But efforts to create original video for the Web are still mostly flat; in a hit-based business, there just aren't many Web-original hits.

"We'll spend most of the Olympics cursing NBC for forcing us to watch the Olympics according to their schedule and style, not ours."
-- Silicon Alley Insider's Henry Blodget

NBC, through its unprecedented Internet coverage, will be broadcasting the Olympics on a larger scale than ever before. Even so, Silicon Alley Insider's Henry Blodget says, the company is still producing the content "for themselves and their legacy TV business, not you." How so?

At the polls, the Democratic primary was a squeaker. Online, however, it wasn't close: Barack Obama dominated the discourse and steamrolled Hillary Clinton in every relevant metric, including the number of people watching Obama-related video online.

NBC is going to bring the Web operations of eight owned stations currently managed under contract by Internet Broadcasting back into NBC, where they will be managed by a group headed by Brian Buchwald, NBC SVP of Local Integrated Media.