[Commentary] Fifty years ago, I stood before the annual convention of the National Association of Broadcasters for my inaugural public address as President Kennedy’s chairman of the Federal Communications Commission. My first objective in the job was to clean up the agency and the industry, which before I arrived had been embroiled in quiz-show, payola, and agency scandals. My second was to expand choice for viewers, by advancing new technologies in the belief that more choice would result in more and better content. My objective at the convention was to tell broadcasters that the FCC would enforce the law’s requirement that they serve the public interest in return for their free and exclusive use of the publicly owned airwaves. Too much existing programming, I said, was little more than “a procession of game shows violence, sadism, murder, Western bad men, Western good men, private eyes, gangsters, more violence, and cartoons.” Television, I said, was too often a “vast wasteland.”
But those were not the two words I intended to be remembered. The two words I wanted to endure were public interest. To me that meant, as it still means, that we should constantly ask: What can communications do for our country? For the common good? For the American people? The next 50 years will see even more technological miracles, including the marriage of computers, television, telephony, and the Internet. What we need, to accompany these changes, are critical choices about the values we want to build into our 21st-century communications system -- and the public policies to support them.
I believe we should commit to six goals in the next 50 years.
- Expand freedom, in order to strengthen editorial independence in news and information.
- Use new communications technologies to improve and extend the benefits of education at all levels, preschool through postgraduate.
- Use new technologies to improve and extend the reach of our health-care system.
- The nation’s communications infrastructure for public safety and local and national security is a dangerous disgrace -- Congress and the FCC must build and maintain a new and secure communications network as a national-security priority.
- We need to give greater support to public radio and public television. Both have been starved for funds for decades, and yet in many communities they are essential sources of local news and information -- particularly public radio, which is relatively inexpensive to produce and distribute and is a valuable source of professionally reported news for millions of Americans.
- If over-the-air television is to survive as a licensed service operating in the public interest, we must make better use of it in our politics.