Nationwide Google Fiber would cost $11 Billion per year, probably will never happen
Just one day before Google is expected to announced that it will bring Google Fiber to Austin, Texas, two Wall Street analysts have calculated that it would cost $11 billion annually to bring gigabit to the rest of the nation on the scale of other large nationwide providers like Comcast or Time Warner Cable.
Based on that model, Google’s fiber network would pass “roughly 15 percent of US homes.” By comparison, Google is worth (based on its market capitalization) around $253 billion—so the search giant would have to spend about four percent of its net worth to bring a fair portion of us some of that sweet, cheap, crazy-fast broadband. Google appears to be looking for cities that have a certain size (geographic area) and a certain population density—Austin's is roughly the same size as Kansas City, KS and Kansas City, MO combined. So why is Google undertaking this entire process? Here's what the Berstein folks say: "we believe Google Fiber has two related objectives: first, Google is seeking to figure out whether or not, or under what conditions, it can make money as a facilities-based provider of broadband and pay TV services; second, it is an opportunity for Google to test new applications, new ad formats and delivery models (e.g., targeted TV ads) and to get further insight into consumer behavior. We do not believe this effort will have any significant impact on regulation or legislation."