Clear Channel Renames Itself iHeartMedia, in an Embrace of the Digital
When it was introduced by Clear Channel Communications in 2008, the iHeartRadio app had a humble job as an online outlet for the radio giant’s 800-plus stations. Now iHeartRadio has become such a central part of Clear Channel’s efforts to remake itself as a multiplatform media company that “iHeart” has become the new identity of the entire operation.
Clear Channel -- by far the largest operator of radio stations in the United States -- will rename itself iHeartMedia, in recognition of what Robert W. Pittman, the company’s chief executive, says is how thoroughly the iHeartRadio franchise has become incorporated into virtually everything Clear Channel does.