Google and Apple have pushed us closer to a world in which we’re freed from the tyranny of wireless carriers.
Declan Ganley, the CEO of Rivada Networks, wants to take us all the way there. With its latest Android phones, Google is offering a wireless service, dubbed Project Fi, that automatically switches between Sprint and T-Mobile, depending upon whose signal is strongest. In every new iPad, Apple now offers a SIM card that lets you try various providers—including Sprint, T-Mobile, and AT&T—before choosing one. In some cases, you can just as easily drop one carrier for another. Wielding the power that comes with building the world’s most popular phones, Google and Apple are moving us toward a world where we can move seamlessly between carriers from month to month, day to day, even moment to moment.
Ganley wants to create a truly free market for wireless service, one in which companies like Apple and Google bid for the use of services from Verizon, AT&T, T-Mobile, Sprint, and beyond. Such a market would work much like the electricity market works today.