Should You Be Benchmarking?
As recently as fifteen years ago, I was often asked by many of my clients to help them benchmark their internet service provider (ISP) against their peers. By this, they wanted to know if they had the right number of employees for their customer base, if their revenues and expenses were in line with other similar ISPs, if they had too much expense from overheads, etc. It turns out that ISPs were not particularly comparable. They seemed to differ in most of the statistics that my clients wanted to understand.