Tackling consumer confusion about broadband technology
Ofcom issued new guidance to broadband providers to ensure consumers are given clear information about their service when signing up to a new deal. Full-fibre networks are currently being deployed at pace, meaning customers are increasingly able to choose from a range of different network technologies for their broadband service. However, the term ‘fibre’ is being applied inconsistently by the telecommunications industry and is often used to describe different types of networks, leading to confusion among customers.