Brennan Suen

A Media Matters analysis found that Google AdSense-linked advertisements were still running on countless hyperpartisan websites peddling fake news nearly a month after Google announced it would ban these types of sites from using its online advertising service. Ads linked to Google AdSense create key revenue streams that make fake news content profitable and enable purveyors of fake news to thrive.

On November 14, Google announced that it would “ban websites that peddle fake news from using its online advertising service” in order to target fake news purveyors’ revenue sources. Online publishers can earn money through Google’s AdSense program by hosting advertisements on their websites while Google serves as a middleman between publishers and advertisers. Google’s new policy expanded its existing ban on misleading advertisements, “including promotions for counterfeit goods and weight-loss scams, … to the websites its advertisements run on.” Despite Google’s announcement nearly a month ago, a Media Matters search of more than 40 fake-news-peddling websites found that a majority were still displaying ads linked to Google AdSense.