‘Up Is Down’: Trump’s Unreality Show Echoes His Business Past

As a businessman, Donald J. Trump was a serial fabulist whose biggest-best boasts about everything he touched routinely crumbled under the slightest scrutiny. As a candidate, Trump was a magical realist who made fantastical claims punctuated by his favorite verbal tic: “Believe me.” Yet even jaded connoisseurs of Oval Office dissembling were astonished by the torrent of bogus claims that gushed from President Trump during his first days in office.

“We’ve never seen anything this bizarre in our lifetimes, where up is down and down is up and everything is in question and nothing is real,” said Charles Lewis, the founder of the Center for Public Integrity. It was not just Trump’s debunked claim about how many people attended his inauguration, or his insistence (contradicted by his own Twitter posts) that he had not feuded with the intelligence community, or his audacious and evidence-free claim that Hillary Clinton won the popular vote only because millions of people voted for her illegally. But for students of Trump’s long business career, there was much about President Trump’s truth-mangling ways that was familiar: the mystifying false statements about seemingly trivial details, the rewriting of history to airbrush unwanted facts, the branding as liars those who point out his untruths, the deft conversion of demonstrably false claims into a semantic mush of unverifiable “beliefs.” Trump’s falsehoods have long been viewed as a reflexive extension of his vanity, or as his method of compensating for deep-seated insecurities. But throughout his business career, Trump’s most noteworthy deceptions often did double duty, serving not just his ego but also important strategic goals.