At 60% ownership, is the U.S. smartphone market saturated?
July 18, 2013
Forty percent of U.S. mobile customers still use feature phones and represent an untapped market. Except for BlackBerry, churn between smart platforms is still negligible; it's the non-smartphone makers who are shedding customers. And even at 60% penetration, the rate of smartphone adoption is not slowing in any perceptible way. Worldwide, 4 billion people are about to switch from feature phones to smartphones.
At 60% ownership, is the U.S. smartphone market saturated?