AT&T, Verizon Lead Wireless Industry’s TV Spending

The wireless industry is an aggressive marketing category and has spent $1.77 billion on national TV advertising through the first half of the year, much of it on broadcast television, according to data from research firm iSpot.

While wireless industry’s top two commercial advertising spenders -- AT&T T and Verizon -- spent similar amounts on broadcast television spots through the end of June, they allocated that spending among networks differently. AT&T, the wireless brand that has spent the most on TV commercials so far in 2014, has spent $480.2 million on TV ad placements through June 30, according to iSpot.

Meanwhile, Verizon has spent $408.5 million on TV ad placements through June 30, concentrating its commercial spending on Fox, NBC and ABC.