AT&T Will Grow on Fiber Diet

AT&T has set an ambitious agenda to gain 50% market share within three years in the regions where it has launched fiber-to-the-home (FTTH) service. “We have proof of how we do this historically,” said Jeffrey McElfresh. “As you look at the fiber that we built out in the ground in 2016, at the three-year mark, we roughly approach about a 50% share gain in that territory. And so for 2020, with the bulk of our investments behind us in this fiber plan, our tactics are to drive penetration with the fiber that we’ve built.” Despite AT&T’s having lost 123,000 wireline broadband customers in the third quarter, McElfresh said “the economic performance of our broadband business is very strong, setting aside subscriber losses in the lower speed DSL segment in the copper network.”