An Auction That Could Transform Local Media

[Commentary] With the demand for wireless broadband growing, the Federal Communications Commission is auctioning off a big chunk of the public airwaves. Billions of dollars are likely to change hands, a windfall that could transform local media across the country.

This broadband spectrum is now used by TV stations to broadcast their signals to the comparatively small number of customers who rely on antenna reception at a time when most people use cable, satellite or streaming services. The proceeds from these sales could produce enormous public benefits if they are used to build a 21st-century infrastructure for public interest media. For states, communities and universities holding licenses in play, the auction presents an important opportunity to invest in new ways to meet the information needs of the public. At least 54 public television stations in 18 states and the District of Columbia applied to participate in the auction, according to research by the nonprofit group Free Press. These include three stations in the Los Angeles market, a major outlet on Chicago’s South Side, and the public station at Howard University in Washington. Each could be worth tens or hundreds of millions of dollars. Perhaps nowhere is there a better opportunity to take advantage of the auction than in New Jersey. The governor and State Legislature should create a permanent fund to support a new model for public-interest media, financed by a significant portion of any auction revenue. This approach could serve as a model for other states, universities and communities seeking to sell their spectrum.

[Daggett is the president and chief executive of the Geraldine R. Dodge Foundation]