Broadcasters to use prime time for DTV campaign

BROADCASTERS TO USE PRIME TIME FOR DTV CAMPAIGN
[SOURCE: Reuters]
U.S. broadcasters promised on Monday to air more than $327 million worth of television spots as part of a broad campaign to alert consumers about the approaching switch-over to digital television. The major television networks, as well as 95 station-owning broadcast companies, pledged to run the ads as part of a $697 million campaign designed to keep viewers from being caught off guard when broadcasters switch to digital signals by February 17, 2009. The television spots, including some to be aired during prime time, warn viewers that older, analog televisions will not work after the switch-over and steer them towards possible solutions. The campaign, announced by the National Association of Broadcasters, will also include repeated reminders on local news stations, as well as public relations and other educational programs designed to raise public awareness of about the switch-over.
http://today.reuters.com/news/newsArticle.aspx?type=entertainmentNews&st...

* NAB Details $700 million DTV Education Push
Every TV network and over 900 stations are on board to inform the public about the switch from analog broadcasting. NAB says the campaign will generate 98 billion audience impressions by Feb. 17, 2009.
http://www.tvnewsday.com/articles/2007/10/15/daily.11/

* NAB: DTV-Education Campaign Valued at $697M
http://www.broadcastingcable.com/article/CA6491479.html?rssid=193

* APTS, PBS Continue DTV Transition Initiative
The Association of Public Television Stations and PBS set out the next phase of their initiative to educate viewers about the DTV transition. Member stations will air informational spots across daytime, primetime and weekends.
http://www.tvnewsday.com/articles/2007/10/15/daily.7/

* PBS, NCTA Grab Some DTV-Transition-Education Spotlight
The National Cable & Telecommunications Association announced the production of two new bilingual PSAs.
http://www.broadcastingcable.com/article/CA6491474.html?rssid=193

* APTS and PBS press release
http://www.apts.org/upload/PTV%20Consumer%20Education%20Campaign%20relea...

* Commerce Secretary Carlos Gutierrez Praises NAB
http://www.ntia.doc.gov/ntiahome/press/2007/DTV_NAB_101507.html

* Chairman Martin Applauds NAB
http://www.fcc.gov/101507/martin101507.pdf