Cable Accounted for 33.4% of '05 TV Ad Sales

[SOURCE: MediaWeek, AUTHOR: Anthony Crupi]
A new study from Kagan Research estimated that cable accounted for 33.4 percent of all television advertising sales in 2005, thanks in large part to an ongoing boom in ratings among ad-supported cable networks. The research company forecasted that cable ad billings would begin to become commensurate with the growth of its viewing share, reaching $34.6 billion and 63 percent of the total TV audience in 2009. Moreover, cable is expected to surpass broadcast for the first time in total ad billings by 2014, when Kagan predicts it will ring up $55 billion in sales.
http://www.mediaweek.com/mw/news/recent_display.jsp?vnu_content_id=10019...