Coming soon: mobile, immersive, interactive entertainment

[Cmmentary] While video entertainment has moved from the airwaves (thinking broadcasting) to landlines (think cable TV) -- the long-term path of entertainment media back to the airwaves. Not in the old-fashioned way but instead over the mobile phones themselves. One important reason is that television will change its nature as high-speed wireline and wireless networks make it possible to supply users with many more bits, per second and per dollar. These bits will do much more than add channels and programme choices. They will also "deepen" the video image by enabling an ultra-high picture quality, with computer-based virtual reality, video-games style interactivity, two-way connectivity, three-dimensionality, multiple audio channels, and other features. This creates the ingredients for a new style of an immersive, interactive entertainment experience in which the user is surrounded by the action. For such media participation, a TV is not a box one looks at, but it is something one straps on, something one wears, like eyeglasses. And this participatory media activity requires an untethering from hardware, and mobility within the entertainment experience.