Data brokers and scrapers feast on freely divulged personal data

A Q&A with Michael Fertik, founder and CEO of identity management firm Reputation.com.

Freely divulging information about yourself on Facebook, Foursquare, Twitter and other websites causes your personal data to feed directly into the lucrative business models of information brokers and data scrapers, as a newly-released video from Reputation vividly depicts. Fertik elaborates on the drivers behind this rapidly emerging piece of our digital economy.