Former Obama staffers launching media company

White House alumni Tommy Vietor, Jon Favreau, Jon Lovett and Dan Pfeiffer are further investing themselves into their popular podcast "Keeping it 1600" by launching a new media company, called "Crooked Media." To begin with, "Crooked Media" won't be much more than the new incarnation of "Keeping it 1600" called "Pod Save America," which will still be available on iTunes and other podcasting platforms, but soon Vietor, who was formerly President Barack Obama's national security spokesman said the website (which will live at GetCrookedMedia.com) will become a multimedia platform for political analysis and activism.

Vietor said that had Hillary Clinton won, it's likely they would've kept the podcast as what it was - a side hobby. But with the outcome of the election, Vietor said he and his co-founders said they felt a renewed mission. "I think the lesson from (President-elect Donald) Trump is if you're filtering every message and idea you have through traditional media, he will swamp you with a Tweet," he said. "So we need to build up infrastructure that allows people to communicate directly with young people across the country."