FTC Seeks Comment On Nielsen Spin-Off of LinkMeter to comScore

Before the Federal Trade Commission decides whether to approve the divestiture, the agency wants to hear from the public on Nielsen's proposal to sell its LinkMeter technology to comScore.

This divestiture is part of Nielsen’s deal with the FTC to allow the company to buy Arbitron for $1.3 billion. The consent decree reached with the FTC back in September 2013 required the combined companies to "to sell and license, for at least eight years, certain assets related to Arbitron’s cross-platform audience measurement services to an FTC-approved buyer." Nielsen proposed making that third party buyer comScore.