Full Disclosure: Adelstein on Ads

[SOURCE: Broadcasting&Cable, AUTHOR: John Eggerton]
A Q&A with FCC Commissioner Jonathan Adelstein who has made the issue of payola -- and plug-ola -- a priority in his second term. He tells B&C that the Commission investigation into music-industry payola continues. On the issue of product placement, he says that some media companies are voluntarily making their disclosures longer and more prominent to avoid running afoul of increased FCC scrutiny. But more needs to be done, he says, including updating the FCC's disclosure rules to reflect changes in ad technology.
http://www.broadcastingcable.com/article/CA6304942?display=News&referral...
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