Google-DoubleClick deal seen winning approval

GOOGLE-DOUBLECLICK DEAL SEEN WINNING APPROVAL
[SOURCE: Reuters, AUTHOR: Diane Bartz]
Antitrust experts predict that Google's purchase of advertising company DoubleClick for $3.1 billion will be approved by U.S. regulators despite vehement opposition from competitors Microsoft Corp and Yahoo Inc. While Google's rivals argue that the merger poses antitrust and privacy concerns, experts say advertising remains a big market and Internet advertising is wide open for new entrants. Privacy, they add, is not a core antitrust concern and regulators were unlikely to consider it when evaluating the merger.
http://www.reuters.com/article/technologyNews/idUSN0923724220071010

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